Icraft Co., Ltd. releases new anti-counterfeit tag with patented technology of Korea Minting Corporation applied

Maeil Business News Korea

On July 10 2017, Icraft Co., Ltd. announced that its new product ‘Secret QR’ tag which is a collaboration of its existing anti-counterfeit solution and the patent technology of KOMSCO(Korea Minting, Security Printing & ID Card Operating Corporation) will be applied to facial masks of Paparecipe.

Icraft entered into a supply contract with KOMSCO and a contract with Costory Co., Ltd. for over 6 billion won.

Paparecipe is a cosmetics brand of Costory that uses safe ingredients harmless to the human body. Launched in 2012, its best-selling ‘Bombee Honey Mask’ series has gotten a huge attention as a skin moisturizer/nutrition using propolis and honey ingredients found in honeycomb and has a monthly sales of 10 billion won.

BrandSafer’s new solution will be applied to this mask series. BrandSafer is an anti-counterfeit solution which enables counterfeit prevention, distribution management, marketing information utilization, and product tracking.

The new anti-counterfeit solution includes tracking system, mobile authentication application, and anti-counterfeit tag with 5 security features. The security features are ▶spectral security ink, ▶Secret QR that encrypts and stores variable data, ▶top-layer that covers some information needed for authentication, ▶visual and tactile characteristics of KOMSCO’s patented technology.

The officials of Costory said “We expect to eradicate the distribution of counterfeit products in China with the new ‘Secret QR’ tag since QR code is widely used in China.”

In addition to the spectral security ink, Embossing Latent Image technology of KOMSCO is applied to the ‘Secret QR’ tag. Embossing Latent Image is a patented technology that enables color change according to the angle of vision.

“Now the consumers can visually and tactually distinguish genuine products from counterfeit goods,” said the officials of Icraft. He said “Not only as an authentication method but also as a promotional and marketing tool that enables the connection between companies and consumers, the new anti-counterfeit solution of BrandSafer is expected to emerge even more sharply.”

He also added that Icraft is in the process of linking the mobile application with WeChat, the largest messaging application in China, and will provide a variety of services aimed at Chinese consumers, including services through mini-apps and public events.

 

Maeil Business News Korea, July 10, 2017

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